(No.40) Mobile is changing the world - challenges and opportunities are paralleled for the enterprises
Question 9: Mobile access: what it takes to create opportunities for entrepreneurs, youth and developing country stakeholders?
The emerging of a series of new communications concepts and applications as the next generation mobile communication technology, mobile Internet and mobile Internet of things are profoundly changing people's lives and the whole industry.
Mobile acquired rapid growth in developing country, especially in Africa countries, India, China etc. Due to expensive to buy a PC or construct the infrastructure, the low cost mobile application became popular and sharply grow. Many African use mobile Internet to pay, farming or learning. More opportunities and possibilities are created for the users and services providers. On the other hand, Mobile brings a lot of potential challenges to the enterprises, especially for the retailers who want to retain customers, but competition is coming from new players who better understood mobile devices, search engine optimization, online marketing and the customer's desire to buy anything from them at anytime and anywhere. In the past, the enterprises only need to satisfy the experience of users based on PC. It is not enough for now, however, users' need based on various mobile devices should be addressed that the consumers request the same service quality and stable run as the PC. It will urge the enterprise to catch up with the trend of mobile to develop her products and services.
The combination of mobile and Internet change the industry chain. A large number of tradition cell phone manufacturers closed down, replaced by the Smartphone market such as iPhone and android. Many traditional IT giants are encountering the challenge of mobile. Moreover, some Internet companies declared to produce Smartphone with main functions or applications based on mobile, as they foresee the future of mobile Internet. How to compete with the emerging application and competitors, by generate new product or change the core system? Challenges and opportunities are paralleled for the enterprises.
How to avoid weaknesses and to strengthen technical application’s innovation and reform to find the opportunities through challenges? What kinds of policies on mobile are needed to create the opportunities and what points should be addressed? What kinds of new opportunities or business model will be emerged? Developing countries how to make use of mobile Internet to boost economy or improve their life? We hope that by organizing the Best Practice forum to invite related businesses and industry experts to share best practices, and discuss and explore how to promote the sustainable development brought by mobile.
Internet Society of China，Civil Society
9:00 Opening and Introductory Remarks by Chair
9:05--10:00 Presentation by:
Mr. Xinmin GAO, Vice President, Internet Society of China (confirm)
Mr. Cheng ZHAO, General Manager of Government Affairs, Baidu Inc (confirm)
Mr. Badran Hosein, Chief Technology Officer, MEA, Cisco Systems, Egypt (confirm)
Mr. Zhiyong Liu, General Manager, ChinaTelecom (confirm)
Mr. Paul Mitchell, Senior Director of Technology Policy, Microsoft (confirm)
10:00 Q & A (include remote participation)
10:25 Closing Remark