(No.40) Mobile is changing the world - challenges and opportunities are paralleled for the enterprises

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Status: 
Accepted
Workshop Theme: 
Access and Diversity
Theme Question: 

Question 9: Mobile access: what it takes to create opportunities for entrepreneurs, youth and developing country stakeholders?

Concise Description of Workshop: 

The emerging of a series of new communications concepts and applications as the next generation mobile communication technology, mobile Internet and mobile Internet of things are profoundly changing people's lives and the whole industry.
Mobile acquired rapid growth in developing country, especially in Africa countries, India, China etc. Due to expensive to buy a PC or construct the infrastructure, the low cost mobile application became popular and sharply grow. Many African use mobile Internet to pay, farming or learning. More opportunities and possibilities are created for the users and services providers. On the other hand, Mobile brings a lot of potential challenges to the enterprises, especially for the retailers who want to retain customers, but competition is coming from new players who better understood mobile devices, search engine optimization, online marketing and the customer's desire to buy anything from them at anytime and anywhere. In the past, the enterprises only need to satisfy the experience of users based on PC. It is not enough for now, however, users' need based on various mobile devices should be addressed that the consumers request the same service quality and stable run as the PC. It will urge the enterprise to catch up with the trend of mobile to develop her products and services.
The combination of mobile and Internet change the industry chain. A large number of tradition cell phone manufacturers closed down, replaced by the Smartphone market such as iPhone and android. Many traditional IT giants are encountering the challenge of mobile. Moreover, some Internet companies declared to produce Smartphone with main functions or applications based on mobile, as they foresee the future of mobile Internet. How to compete with the emerging application and competitors, by generate new product or change the core system? Challenges and opportunities are paralleled for the enterprises.
How to avoid weaknesses and to strengthen technical application’s innovation and reform to find the opportunities through challenges? What kinds of policies on mobile are needed to create the opportunities and what points should be addressed? What kinds of new opportunities or business model will be emerged? Developing countries how to make use of mobile Internet to boost economy or improve their life? We hope that by organizing the Best Practice forum to invite related businesses and industry experts to share best practices, and discuss and explore how to promote the sustainable development brought by mobile.

Backgroung Paper: 
Organiser(s) Name: 

Internet Society of Chinaļ¼ŒCivil Society

Submitted Workshop Panelists: 

Agenda
9:00   Opening and Introductory Remarks by Chair
 
 
9:05--10:00  Presentation by:
Mr. Xinmin GAO, Vice President, Internet Society of China (confirm)
Mr. Cheng ZHAO, General Manager of Government Affairs, Baidu Inc (confirm)
Mr. Badran Hosein, Chief Technology Officer, MEA, Cisco Systems, Egypt  (confirm)
Mr. Zhiyong Liu, General Manager, ChinaTelecom  (confirm)
Mr. Paul Mitchell, Senior Director of Technology Policy, Microsoft (confirm)
 
10:00  Q & A  (include remote participation)       
 
10:25  Closing Remark
 

Name of Remote Moderator(s): 
Mr. Rui ZHONG, Internet Society of China
Gender Report Card
Please estimate the overall number of women participants present at the session: 
About half of the participants were women
To what extent did the session discuss gender equality and/or women's empowerment?: 
It was not seen as related to the session theme and was not raised
Please include any comments or recommendations you have on how to improve the inclusion of issues related to gender equality and: 

We suggest that more talking chance should be given to the women participants during the interactive time.
 

Report
Reported by: 
Rui ZHONG, Internet Society of China
A brief substantive summary and the main issues that were raised: 

Nowadays, mobile is profoundly changing people's lives and the whole industry. It brings a lot of potential challenges to the enterprises. In the past, the enterprises only need to satisfy the experience of users based on PC. It is not enough for now, however, users' need based on various mobile devices should be addressed that the consumers request the same service quality and stable run as the PC. It will urge the enterprise to catch up with the trend of mobile to develop her products and services. The workshop invited related businesses and industry experts to share best practices, and discuss and explore how to promote the sustainable development brought by mobile, meeting the challenges and opportunities paralleled. Hosted by Mr. Xinmin GAO, Vice President of Internet Society of China, the workshop had four panellists to share their views. They are Mr. Cheng ZHAO, General Manager of Government Affairs of Baidu Inc, Mr. Badran Hosein, Chief Technology Officer of Cisco Systems in Egypt, Mr. Zhiyong Liu, General Manager of China Telecom System Integration Co.,Ltd and Mr. Paul Mitchell, Senior Director of Technology Policy, Microsoft. During the workshop, the panellists talked about how to deal with the challenges and pointed out one of the important practices in the mobile age is to launch corporation, both in individual application level and enterprise level, listening to the need from industry and then organise the internal reform. Some panellists advised to invest heavily in the cloud infrastructure, the cloud system would be quickly recognised as the best choice. In the meantime, the search will be in the centre of the mobile experiences that the enterprises should focus on. Talking about the handset price, the workshop indicated that there are efforts under way to come up with models that are maybe not as rich in functionality but have some fundamental functions that users are looking for and have wide price range. More important is how to develop popular easy-using and practical applications. Some issues also were raised. One of the issues was that some countries' infrastructure are not adequate to carry large amount of traffic with an acceptable quality of service across the network. For example, the deploy and use of IPv6. Another issue is the unavailability of spectrum. Meanwhile, child protection needs to be stressed, particularly on mobile services. The content provider or over the top operators, those are the ones who have more information than local service operator and it is certainly a concern and many entities, either national or regional are waiting on some contact or privacy rules that will be implemented, regionally and nationally and agreed upon between the different constituents so that user privacy is maintaining, certainly an important issue and requires co-operation from different stakeholders. To conclude, the workshop provided a chance to share the mobile application construction practise and discuss the existing issues. It will provide some reference to the entities concerned about this emerging trend. To learn the actual need of consumers and to launch open-minded cooperation from multi-stakeholders are very crucial.